Novi Sad

Novi Sad is Serbia’s second-largest city and the heart of the Vojvodina province. Situated on the Danube river, with the Fruška Gora mountains nearby, it’s a strategically located hub with a population of around 370,000. Founded in 1694, Novi Sad quickly grew into a significant trading and cultural center – earning it the nickname “Serbian Athens” – and remains a key industrial and financial player in the country today.

The city offers a vibrant, modern atmosphere, boosted by its recognition as a 2019 European Youth Capital, a 2022 European Capital of Culture, and a 2023 UNESCO Creative City of Media Arts. Expect a blend of Austro-Hungarian architecture, a thriving arts scene, and a relatively affordable cost of living, making it an increasingly attractive base for digital nomads exploring the Balkans.